Episode 62

Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead) [Ep 62]

Published on: 29th September, 2022

How do I increase my podcast downloads?  The number one question I’m asked or I see posted in Facebook groups on the daily; right after - how do I start a podcast?  As a podcaster, it's natural to want your podcast to be a success. After all, you've put a lot of time and effort and probably money too, into creating it! But don't obsess over your podcast downloads. There are other important factors to consider when measuring the success of your show, which I’m sharing with you in this week’s episode. 

Key takeaways:

  • What a podcast download actually is
  • The difference between podcast downloads and plays
  • The two types of podcast downloads (and the one you should avoid)
  • What you should focus on instead of podcast downloads and how to measure success

EPISODE MENTIONS AND LINKS

Buzzsprout global stats

Libsyn article about the difference between IAB and unique downloads

📌 Ready for more? Here’s how I can help you: 

→ Want a top-rated podcast that converts listeners to clients? Apply for a Listeners to Clients Intensive where we'll build an evergreen podcast funnel that maximises your time while building audience trust FAST so you can sign more dream clients without posting on socials 16x a week.  

→ Have a podcast but not seeing the results you want? Book a Podcast Audit and receive a clear action plan to optimise your podcast for more leads and sales in just three days!

→ Get the step by step to doubling your podcast listeners and growing your podcast without social media! Sign up for the Organic Podcast Blueprint Audio Course.

Not sure where to start? Schedule a Podcast Profitability Consult and let's chat about whether we're a good fit to work together!

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This podcast is produced by Too Busy To Podcast.

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About the Podcast

Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts
Ready to sign more clients and grow your online business through podcasting? Tired of the social media grind and endless content creation? If you nodded yes to either of those questions, you’re in the right place!

The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition.

Your host, Rosemarie Callender, is a Podcast Strategist and Certified Podcast Growth Coach who has helped 60+ women CEOs start, grow and monetise their podcast through their own services, programs and digital products.

On this show, you will get answers to questions such as:

- How do I start a podcast?
- How do I get more podcast downloads?
- How do I use a podcast to get more clients?
- How do I turn listeners into clients?
- How do I grow my podcast without social media?

You’ll walk away with actionable podcasting tips to help you launch, grow and monetise your podcast without sponsors or paid ads.

Ready to amplify your voice, impact and income? Hit play on the latest episode and subscribe to the show wherever you listen to podcasts.

To learn more about Rosemarie’s services visit www.toobusytopodcast.co.uk/services

We do not accept guest pitches.

About your host

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Rosemarie Callender