Podcast Planning: 5 Questions You Must Answer Before Hitting Record [Ep 96]

Congrats on deciding to start your podcast! But before you dive into the tech - like which mic to buy or what software to use - let’s zoom out and focus on what really matters first: the foundation of your show. In this episode, I’m walking you through five must-ask questions that will shape the direction, purpose, and long-term success of your podcast.

As a podcast strategist, I’ve seen so many business owners skip straight to gear and setup—but without a clear strategy, even the best mic won’t help you get results. Think of your podcast like a house - you wouldn’t build the walls and roof before laying the foundation. The same goes here. When you start with strategy, you’ll know exactly who you’re speaking to, what you’re offering, and how your content supports your bigger business goals.

📌 Ready for more? Here’s how I can help you: 

→ Want a top-rated podcast that converts listeners to clients? Apply for a Listeners to Clients Intensive where we'll build an evergreen podcast funnel that maximises your time while building audience trust FAST so you can sign more dream clients without posting on socials 16x a week.  

→ Have a podcast but not seeing the results you want? Book a Podcast Audit and receive a clear action plan to optimise your podcast for more leads and sales in just three days!

→ Get the step by step to doubling your podcast listeners and growing your podcast without social media! Sign up for the Organic Podcast Blueprint Audio Course.

Not sure where to start? Schedule a Podcast Profitability Consult and let's chat about whether we're a good fit to work together!

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