Episode 77
Podcast Guesting for Business Growth: Top Tips from Podcast Publicist Christina Lenkowski [Ep 77]
As an online business owner, chances are you've thought about (or have already taken) the plunge into the world of podcasting. And there’s no doubt podcasting can be an incredibly effective way to expand your reach and build connections with potential clients or peers - so why not set yourself up for success from the beginning? With this solid advice, you can make sure that when it comes to pitching podcasts, you'll be well ahead of the curve! Tune in to find out what the key elements are in order to maximise your potential for success.
Tune in to this episode as I chat with Christina Lenkowski, a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other podcasts. In 2019, after 13 years of working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. Christina lives in Boise, Idaho, USA, with her husband and daughter.
Tune in to learn:
- What you need to consider if you want podcast guesting to really move the needle in your business
- The importance of being aligned with the host and audience of the show you're appearing on
- How to determine whether a show is a good fit for your business
- The importance of being consistent with your pitches if you want to see results
- The importance of following up on your pitch.
CONNECT WITH CHRISTINA
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