Episode 157

How Carolyn Solo Converts Listeners to Coaching Clients With A Niche Podcast [Ep 157]

Published on: 8th July, 2024

Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! 

Tune in to hear how Carolyn's podcast has become her primary marketing tool for her coaching business - consistently attracting, nurturing and converting clients into her $3k programs, plus her experience of working with me to launch and grow her podcast. If you're looking to make a real impact, grow your business through podcasting and you’re curious about what it  looks like to work with me, you don't want to miss this episode.

Key takeaways:

  • Carolyn's journey to launching her podcast a year ago
  • Why Carolyn's podcast is her number one marketing tool for her coaching business
  • How Carolyn uses Instagram to promote her podcast and reach more listeners
  • How having a super-niche podcast actually benefits you and your business
  • The strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloads
  • Why providing free content on your podcast is crucial when selling high-ticket services
  • How repetition in your podcast content can be beneficial rather than boring

EPISODE MENTIONS AND LINKS

Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]

Book a call to discuss how we can work together to launch or grow your podcast. 

MEET CAROLYN

Liked this episode? You’ll love these 👇🏼

How to Keep Your Podcast Fresh: Navigating Content Repetition with Engaging Strategies [Episode 121]

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About the Podcast

Podcasting Tips, Podcast Growth, Listeners to Clients | The Podcast to Amplify Show
The Podcast to Amplify Show is the podcast about podcasting for women business owners, solopreneurs, coaches, course creators and service-based experts who want to leverage their podcast to sign more clients, book speaking gigs and grow a sustainable online business through podcasting.

Hosted by Rosemarie Callender, Podcast Strategist, Certified Podcast Growth Coach and Creator of Evergreen Podcast Strategy™, you will learn how to position your podcast as a high-converting marketing channel that works long after you hit publish.

Using her signature Profitable Podcast Method™, Rosemarie has helped clients launch and grow shows that get discovered by the right people, build trust quickly, and consistently turn listeners into clients.

Around here, it’s not just about downloads — it’s about strategy, clarity, and the kind of depth that turns your podcast into a powerful, profitable part of your business.

Episode topics include how to start a podcast, podcast SEO, growing your podcast without social media, converting listeners into clients, podcast launch strategy, how to get clients podcasting with a small audience, how to sell your offers directly from your show, how to increase your podcast downloads, how to choose the right guests and so much more!

🎙️To explore Rosemarie's podcast coaching and podcast strategy services, visit www.evergreenpodcaststrategy.co.uk/services

🚨This podcast does not accept guest pitches.