Episode 139
Build Authority in Your Niche To Amplify Your Voice & Be Seen w/ Jessica Osborn [Ep 139]
Are you struggling with building authority in your niche? Join me in today's episode where I sit down with the incredible Jessica Osborn, a seasoned marketing coach, to dive deep into how you can build authority in your niche to amplify your voice and make your mark. Jessica unravels the truth behind four common myths that might be holding you back from becoming an authority in your field. You'll discover why qualifications aren't the key to authority, why you don't need to be on every big stage to make an impact, and how being a new business owner doesn't mean being unnoticed.
Jessica's insights will guide you through defining your niche, creating a memorable brand experience, and crafting messages that truly resonate with your audience. This episode is packed with actionable tips that will empower you to stand up so you can stand out.
Key takeaways:
- What authority is and why it's important for you and your business
- The four biggest misconceptions about building authority in your niche
- How you can stand out as an authority in your field without competing for the top spot
- How simplifying your message actually amplifies your impact
- How you can build authority even if you are just starting out with a new business
- The secret to creating a perfect brand experience that resonates emotionally with your audience
- Strategies to help you build authority in your niche
EPISODE MENTIONS AND LINKS
MEET JESSICA
Jessica Osborn is a business strategist and marketing coach, host of She’s The Business Podcast, published co-author, and travel-obsessed mum of two! She spent 20 years building successful brands for global and local enterprise, then ditched her top executive job to focus on her own businesses. Jessica has founded two online service businesses since 2010. She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritise family life and be highly successful in business - without burning yourself to the ground. Jessica specialises in strategy for high ticket offers - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or intensive launches - so they can enjoy more time for family and life!
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