Case Study Episodes: Your Secret Weapon For More Listener To Client Conversions [Ep 161]

We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That’s why I teach my clients to create content that falls within three podcast episode types: authority, belief-shifting, and sales.

In today’s episode, we’re taking a deep dive into one of my favourite sales episodes: case study episodes. We’ll explore why these episode resonate so deeply with listeners, how they build trust and credibility, and most importantly, how you can structure them to increase your listener-to-client conversions. Let’s dive in!

EPISODE MENTIONS AND LINKS

Danielle Swimm On Her Podcast Launch Experience + Results

Three Episode Types To Turn Podcast Listeners Into Clients [Episode 95]

Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]

From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

Liked this episode? You’ll love these 👇🏼

Why Solo Podcast Episodes are a Must for Coaches and Service Providers [Episode 149]

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